If this is Google’s rumored Super Bowl ad (and so says the rumor) try and look past the sweetness and poignancy. Think for a moment what the aggregation of your Google searches or website crawls says about you.
How much of your life is revealed by connecting the dots concerning where you go on your computer?
Logs and records are kept. Your life is well documented, but the documentation is outside your grasp.
How much of your life do you want revealed by where you go on your computer?
We need to weigh the cost for everything the Internet brings. Sometimes the costs aren’t immediately obvious.