Eye Drops I Should But Can’t See

If Novartis Pharmaceuticals is so worried about my seeing the color maybe they should make it possible for me to see it. Seriously.

I’m a reader. I read labels. I read fine print. I read legal documents. I know what’s in my employment contract and our union contract. I pause the DVR to read the little type that tries to hid during commercials (especially commercials for attorneys&#134).

I read the instructions on medicine, which brings us to today’s entry.

While trying on my new contact lenses I mentioned my eyes were affected by the recent outpouring of tree pollen! Some days the tearing and blinking was tough to take.

Mary, my optometrist, scribbled a few names on a prescription pad. They were over-the-counter but they’d do the job she said.

Today Helaine came home with Zaditor one of the suggestions. The effect was magical. My eyes felt better today than they have in weeks.

However, reading the Zaditor package was a little unnerving!

The directions are printed on the box which most people quickly throw away, not on the tiny bottle you keep. Among the advisories was a warning not to use the drops if they change color or become cloudy.

Will someone please tell me how to know? The drops are in a 100% opaque plastic bottle. You administer them one drop at a time and you never really see them because they’re never in focus. Even if you could catch a glimpse we’re talking single drops!

If Novartis Pharmaceuticals is so worried about my seeing the color shouldn’t they should make it possible for me to see it? Seriously. These are after all my eyes I’m dropping their potion into.

Hasn’t anyone at Novartis asked this question? Is there that much disconnect between science and sales?

I wish I didn’t really want to know because the damned drops do work. Sheesh!

&#134 – You would be amazed how many commercials for specialized legal services only mention in the ‘mouse type’ they’ll probably refer your case to someone else though they’ll remain involved financially.

8 thoughts on “Eye Drops I Should But Can’t See”

  1. Could it be possible that light exposure could effect the medicine and that is the reason for the packaging? I “see” your point though (pun intended);o) How would someone know that the medicine changed color, unless you waste some of the drops? Hmmmm So you have to buy more, because you are checking to see if the drops have changed color??

  2. The only thing I can suggest, Geoff, is contacting your local pharmacy and asking them how you would “know” besides looking at the drop about change of color (maybe burning, stinging etc.)

  3. Geoff,

    Have you written to Novartis yet with your question/comment? You should. Unless people begin to question idiotic statements, they will just continue to make them.

    1. I wrote Novartis this afternoon and got a 1) thumb sucker email followed by 2) I’ll send this to the appropriate person email Trust me, I’ll blog the results.

  4. You obviously went to the Super Hero aisle by mistake and picked up the X-Ray vision version. I’ve done this as well. The bottle for guys like us contains a little vertical window which will allow you to see the color of the liquid.

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