Before getting to the new iPhone (very impressive hardware improvements) Jobs talked about some new apps, specifically Farmville (ugh) and Netflix.
This is exactly what I was talking about in my earlier post. These are bandwidth hungry applications. You can’t use Netflix for iPhone on a regular basis and expect to stay within the new monthly caps.
NY Times: Download an hour-long TV show to a smartphone or tablet and you’ve used 550 megabytes, or well over a quarter of your monthly allotment. Streaming a two-hour movie from Netflix consumes 300 megabytes.
By the way, I have no idea why an hour long TV show uses nearly twice as much data as a two hour movie. The numbers aren’t as important as the general concept: Bandwidth drives innovation.