This is a guy movie, right? Women will have little desire to attend.
Seriously, there are guy movies and there are… oh, hell I can’t think of a good non-sexist euphemism for chick flick.
The opposite sex attends the other’s movie to be social. How many guys saw “Sex And The City II” willingly?
When this movie hits cable guys will watch it enough times to memorize the dialog (and I expect there really won’t be much of that anyway).
I see “Unstoppable” in the “Under Siege,” “Die Hard” genre, no? No matter where the movie is when you tune in it’s perfectly OK to just pick it up. Not much is lost if you’re not there for the opening credits.
Give it a few years. This will be on TNT every twenty minutes.