You would think with all the laws we have that we have enough. Nope. There’s one we don’t have which we desperately need. Let’s call it the Truth in Pricing Law. It would keep advertisers from hiding or lying about what you’ll pay for what you buy.
If you watch ads on TV, subscribe to cell service or cable TV, fly on a plane or stay in a hotel you know the price you see is never the price you actually pay!
Let’s use Flex Seal Brite as our example. You’ve seen Flex Seal with the screen door rowboat, floating pick-up truck and smiling pitch from lovable everyman Phil Swift.
Quoting the website, “Buy 1 Large Can of Flex Seal Brite®, Get 2nd Large Can Free!”
So, how much will the two cans cost? $19.99 is the large font price.
Less obvious is $9.95 shipping and handling plus $9.99 processing for the second can… the free can. So, not $19.99, but $39.93!
Surprise! These costs are disclosed, though not in the same size type as the $19.99.
Imagine going to a store and being hit for processing!
Why do we allow this type of advertising to persist? I have no idea, but they’re everywhere. Enough already.