There’s a ‘secret’ Broadcast Meteorologists group on Facebook I often check. From time-to-time one of the mets will vent about viewers complaining when weather interrupts programming. My thoughts on this have changed over time. I’m not sure we’re doing it right.
Is over-the-air TV still the best way to get the word out? In this fragmented world we get a much smaller piece of the pie than we once did. Maybe cellphones, reasonably ubiquitous, should be the delivery mechanism?
Beyond that, most TV stations cover a large area. People get upset when troubled for a storm 50 or 100 miles away. Selfish? Maybe. But isn’t the customer always right?
There’s a huge elephant in the room too. Most severe weather warnings are not accompanied by severe weather! A post on FiveThirtyEight.com says three out of every four tornado warnings are false alarms! Viewers are disregarding them the way they click EULAs on websites.
We have become a world of targeted information and personalization. As done now, weather warnings are the opposite. No wonder people get upset.
I’m not sure the answer, except it’s not what we’re doing now. We need to adapt with the times.