Over my career I’ve broken into hours-and-hours of primetime programming and preempted hundreds of commercials. There’s a reason we stop everything for severe weather.
Now is the right time to reconsider. Is that the right way in 2015?
People want narrowcasting. That’s what cable cutting is all about. The Internet has spoiled us.
In most TV markets severe weather events only cover a fraction of the audience. Viewers who used to ‘put up’ with this no longer will. Too many options. Too much shiny tinfoil on a string.
On top of that, cable companies run automated systems that sometimes overrides live coverage!
And, of course, fewer people watch traditional ‘local stations.’
Is the answer virtual Internet stations that exist purely to broadcast wall-to-wall when weather warrants? It would allow a lower threshold for coverage, since it’s now ‘opt-in’.
I read stories of coverage by my fellow meteorologists in weather active markets and wonder if they’re helping or hurting? Is it time for a change?