I wrote about my curling infatuation yesterday. Obviously, I’m not alone.
MSNBC’s Saturday coverage of the U.S. women’s curling match vs. Italy delivered 1.258 million average viewers (0.81 HH rating) its highest rating and best viewer delivery in the 5-8 p.m. time slot since Election Day, Tuesday, Nov. 2, 2004 (1.272 million viewers), and the best Saturday for that time period since coverage of the start of the Iraq war, April 5, 2003 (1.801 million viewers).
In the general scheme of things, we’re talking about tiny numbers. A .81 rating means 99.19% of the homes with TV are watching something else! However, for MSNBC it’s huge. No, actually, for curling it’s huge!