The Factory Is Online

There was no ribbon to cut, no bell to ring. Our little business website, auditionfactory.com, is online.

We need to get the word out. First step is Google’s AdWords. I turned that on late this morning.

Holy cow – it’s confusing! There are so many choices to make, and who knows which is the right one?

My friend Bob, who’s in the ‘search engine optimization’ business took a look at some early ads and fired off an email telling me how wrong I am. He’s right, but I’ve just jumped in the deep end and need a little time to float back to the surface.

We’ve gotten one click so far. I’m now into Google for 34&#162. Oh – the click was from my friend Bob!

The days of a store opening and pasting their first dollar to the wall are over. Now you screen capture your first Google ad.

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