There was no ribbon to cut, no bell to ring. Our little business website, auditionfactory.com, is online.
We need to get the word out. First step is Google’s AdWords. I turned that on late this morning.
Holy cow – it’s confusing! There are so many choices to make, and who knows which is the right one?
My friend Bob, who’s in the ‘search engine optimization’ business took a look at some early ads and fired off an email telling me how wrong I am. He’s right, but I’ve just jumped in the deep end and need a little time to float back to the surface.
We’ve gotten one click so far. I’m now into Google for 34¢. Oh – the click was from my friend Bob!
The days of a store opening and pasting their first dollar to the wall are over. Now you screen capture your first Google ad.