How To Piss Off Your Audience

Have you noticed the trend in online video where you can’t stop or even pause the commercial that precedes video content?

I understand these commercials pay the freight. It is, after all, where the money to pay my salary comes from. I also understand that providers have the right to place this roadblock between you and the video.

However, if I make the decision that watching the commercial is too high a price to pay, why must I close my browser to stop it? Why am I committed to seeing an ad even if I choose not to watch what it’s paying for?

This has become more and more common. I’ve just experienced it at Yahoo! I’m not pleased.

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