Back when I was in radio at WPEN in Philadelphia, we had a real ‘rock and roll’ news department. Our newsmen (and women) made sure their copy was always snappy with lots of alliteration and plays on words.
Our news presence would never have been characterized as serious.
Bruce Erik Smallwood (all our newspeople had middle names, whether they did or not!) once said of the local electric company, “Ready Kilowatt says his costs are up, so he’s going to have to (pregnant pause, then with inflection) up yours!”
We were good, but we were posers compared to CKLW, a station licensed to Windsor, Ontario, but really serving Detroit. Recently, I was sent a link for a story about CK’s newsroom, which I thought I’d post here.
If you were a radio fan in to 70s, you’ll enjoy this.