I visit Huffington Post a lot. The site has plenty of good info, but it does do a few things that really upset me. With that in mind let me introduce to the concept of linkjacking.
In its very basic form, linkjacking is the act of taking content from another site, posting it to yours, and then submitting your site to a traffic driving source.
That quote is from 2007 and comes from Muhammad Saleem at Pronet Advertising. I’m linking back, so Muhammad is probably OK with it and happy for any traffic I provide.
It’s the opposite of what Huffington does!
Take a look at the screengrab at the top of this entry and the Katie Couric mention. You would think clicking there would take you to the photos. Nope! It just takes you to another Huffington page which then contains a link to the original. Huffington gets you to look at another page with ads by linkjacking the story.
Even worse, if you enter “Katie Couric bathing suit” in Google look who’s first: Huffington Post. That’s just not right.
A site like Huffington has huge pull in search engines. Even when they’re not the originator of the material they often rank first! They can suck-the-air out of a small the site which has spent time and resources to develop a story.
Google has begun to work on this problem, but there’s a long way to go.