I’m Watching QVC

Lisa Robertson is on my TV selling an initial tag leather bracelet. I’m not buying. This show isn’t aimed at me.

Helaine has QVC on for much the same reason I watch MSNBC, noise.

I usually don’t watch. Tonight, it has my rapt attention.

I’m probably not going to say what you think.

Wow. This is the most slickly produced live production on TV. Full stop.

It’s not just Lisa Robertson I’m watching. It’s the Lisa Robertson Show!

As I understand it, QVC’s operation is more soundstage than studio. It is brightly lit and full of weighty looking furniture and furnishings.

Yes, they are selling and selling hard. Lisa, the product’s on-camera rep, Josie and a few models are currently rubbing some sort of cream on their shoulders and exposed clavicles. Surreal.

A jewelry segment used a camera with a shallow depth of field–maybe a DSLR. Nice touch.

There was a special feature earlier on up-and-coming fashion designers. Yes, there was an ulterior motive in producing and running this. Still, the package was well put together. Slickly put together.

Many of the production techniques used could have been accomplished for less with a nearly equal result. They spend the extra buck.

The camera shots move smoothly. The direction is tight. There are models aplenty.

There’s nothing on TV done live that comes close. Wish I knew why?

6 thoughts on “I’m Watching QVC”

  1. We had the opportunity to tour the QVC studios in west Chester, PA a few years back. It was fun! Lots of hallways, wood paneling, sets, a live audience room etc. My late Mom was a QVC junkie. One of the strangest things she purchased was a thing called, The Hook. She gave it to my son, he still has it and to this day, I’m not sure any of us know what it’s for!!! 😀

  2. If your done with critiquing production of QVC LOL only you would watch a show for how it is produced and what type of equipment they use!! American Pickers are on History Channel. I would be interested in you assessment of this show.

  3. From what I’ve read, QVC analyzes sales on a minute by minute basis and adjusts pretty much anything and everything they can to maximize profit. If someone passed wind on camera and they saw a spike up in sales, there’d be baked beans in the green room within the hour.

    I don’t know if they’ve actually generating data when making decisions about what equipment to buy, but it’s a safe bet someone has decided the stuff they’re buying is what’s best for the bottom line.

  4. “There’s nothing on TV, done live, that comes close. Wish I knew why?”

    It’s because most things done live these days on TV is news or some sort of newsish product. And there, the station and/or network owners would rather make an extra dollar in their pockets than have a product on-air that looks good and runs smooth and tight.

    You’ll never get a QVC type of production when you’re running on OverDrive, Ignite or ELC. You need warm bodies in the control room running the equipment. And that…is hard to find these days outside of the networks.

  5. If you ever get the chance to tour the QVC facilities in Westchester, PA – do it! It’s fascinating stuff. Even my hubby, who is normally against all things shopping related – was spellbound. It was a great day indeed.

  6. As long as you don’t start buying stuff you’ll be OK. Watch out for those zircon encrusted left handed nosehair trimmers (with rechargable battery)!

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