I was thinking about commercials a few days ago. The knee jerk reaction is to poo poo them. However, some commercials get knit into the fabric of our lives.
When the Giants are playing at the Meadowlands and that 5-note whistle comes on, I have to think of PC Richards. It’s involuntary.
In Connecticut there is Bob Kaufman who turned a whiny voice into TV magic! Is there any larger TV advertiser on the East Coast? I doubt it!
I met Bob at a New Haven Ravens game years ago. He seemed like a nice guy. I bought two love seats and a sofa from him. Good value and very comfortable.
There’s another iconic Connecticut Bob from Bob’s of Milford (though I’m not sure his name is actually Bob). Helaine always thought Bob’s, “He just wants to get you a loan,” was, “He just wants to get you alone.” That would be creepy.
Every market has them. In Philadelphia there was Ben Krass who sold suits in South Philly. Cleveland had JB Robinson Jewelers with stores “across the street from, but not in” some mall.
I’ve got a favorite in SoCal. It’s Mike Diamond.
Our plumbers will show up on time and smell good or the house call is free. That’s a promise.
Yup, Mike Diamond is the smell good plumber! Is there any better positioning possible?
Here’s what all these advertisers have in common–their shtick works! It’s not how polished the message is, but whether the message resonates.
Don’t you want a smell good plumber?