My First Job In The Biz

Some time in 1969 my friend Howard Lapides heard about a job opening at WSAR in Fall River, MA. For $2.50 per hour I became the weekend/fill-in disk jockey at WSAR 1480, Fall River MA. My prior experience: zero.

The station stood at the end of a residential street. The address we used was “The foot of Home Street, Somerset, MA” Behind us was a huge marsh with a gigantic power station at the other end.

Back then disk jockeys operated the control console, aka ‘the board,’ playing records and cartridges. Our board, intended for limited use, only had a few volume controls which had to be shared between the sources. It was a recipe for disaster, especially when left in my quivering hands.

People talk about the big time. This was the little time. Our request number was 4-9911. Really, 4-9911.

There was one piece of WSAR that didn’t belong. Our poor downtrodden station had amazing jingles produced in Dallas by PAMS. That was big money at a penny pinching operation.

Today PAMS and its archives belongs to our friends the Wolferts who visited a few days ago. While here, Jon found this cut. It is surely the first thing I ever played at WSAR.

This afternoon I called Bob Lacey in Charlotte, the guy who sat with me my first on-air day, to play him this short song.

4 thoughts on “My First Job In The Biz”

  1. Please don’t make WSAR sound like a cheap outfit – frugal yes but not cheap.

    Norm Knight made a fortune with signals outside of Boston.

    WGIR Manchester was top notch, as were WEIM Fitchburg, WSAR Fall River and what would become his goldmine WSRS-FM in Worcester.

    WSAR owned the Southcoast from Fall River to the Bourne Bridge but could not make any inroads against WPRO even though WSAR had a strong signal in RI.

    But Norm Knight after cashing out to Clear Channel gave everything back to the community.

    http://www.boston.com/news/local/massachusetts/articles/2009/11/15/hospital_honors_norman_knight_for_lifetime_of_philanthropy/

    Hey WSAR at least had cart machines – Remember the Saturday morning we visited WNRI in Woonsocket and my buddy Waxy who wished he had carts instead of this.

    http://www.oldradio.com/archives/hardware/Gates-st-101.jpg

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