I follow Cher on Twitter along with 3.53 million others. Sunday afternoon (not an NFL fan) she posted:
Would anyone like to play around with a Logo for…
“The Cher Show”
Focus is on letters,
Intricate Designs take attention away from from point
This is a sensitive subject to anyone who makes a living as an artist. It is the stuff memes are made of! For a variety of reasons you shouldn’t ask people to work without offering to compensate them.
I saw Cher’s tweet as it entered the system. I responded quickly enough that it was noted by her fans.
Cher — Please don’t do this. Of course your fans will provide you with designs, but isn’t this something you should be paying for to help support the increasingly difficult job of being a designer? I know you mean no harm.
Let the flames begin!
My reply to Cher was liked 103 times, an astronomical amount for one of my Twitter posts. It was also disliked in a bunch of comments.
Lmao wouldn’t the publicity an upcoming designer receive from something like this be way more valuable in the long run? Think outside the box of monetary compensation
That’s a pretty typical gut level reaction. The designers who responded said, “No.” A lot of people overvalue working for publicity alone.
In the end I hope Cher heeds my message. The best way to encourage artists is to pay them fairly.