News ratings are dependent on a variety of factors. One of the most important, maybe the most important, is your lead-in. It doesn’t seem like it should be this way, considering how we all use the remote control, but it is.
Having a good lead-in means having a more prominent place to promote your show and the added spillover of those who were already on your channel when you come on.
It’s because of this that I am disheartened to see:
Great. Unless Judge Judy solves the war in Iraq this afternoon, we head into 5:00 O’clock a little behind.