Remember when venues were named without looking for a check? Beehive Field in New Britain! Shea Stadium in New York! The Oakdale Music Theater!
They are now remnants from a simpler time.
Today every name has a price. I can’t help thinking about this as I watch the Discover BCS National Championship from Sun Life Stadium near Miami. Just in case you forget there are a few Discover logos on the playing field.
DirecTV sponsored an overhead camera shot, Nissan the sight of the players entering the field and Taco Bell had something to do with a replay.
Really, Taco Bell? You want to be even more associated with replays?
AT&T sponsors the “Player of the Year.” If he leaves school before graduation does he have to pay an early termination fee?
It’s not just this game. I was listening to the radio halftime show from last night’s NFC playoff game. It came from the “Tax Slayer Dot Com” studio.
Uh huh. I’m sure there’s a plaque on the wall.
I know it costs money to produce these spectacles, but where will it end? College sports used to be a symbol of purity. These were student athletes playing for the glory of their alma mater.