We have a Keurig coffee machine at home. I am the sole coffee drinker and it’s convenient to make a cup at-a-time, two-to-four times a day.
We own the original Keurig. Models today include a DRM (Digital Rights Management) feature. Well, not exactly a feature for you. Keurig’s DRM locks in their approved pod producers and allows cartel like control of this sizable market.
This is like Ford making a car which only accepts Ford gasoline.
The DRM is easily defeated. One coffee brewer even offers a free “Freedom Clip.” I took them up on their offer.
Helaine just ordered a case. It will replace the Keurig coffee she had been buying.
Hey, Keurig: Sell your products on their merit, not by holding your customers hostage. Don’t screw with me.